Giorgio Armani

The Armani brand today represents an Empire, founded in 1975, by Giorgio and Sergio Galeotti, is synonymous with Italian style and elegance. Born in Piacenza in 1934, Giorgio Armani approached fashion by chance, after the experience at Rinascente in the early 60s he became assistant to Cerruti for the new men's fashion line Hitman that Armani drew until 1970 before drawing his line. From the first collections the fundamental elements of the brand are highlighted: the unstructured women's jacket , built on the male one, a revolution also applied to men's clothes, then too rigid, transformed by Giorgio Armani into soft garments aimed at enhance the portability of the garments, another feature of the brand. Armani's rise is not long in coming, since 1978 stars like Diane Keaton and Richard Gere have been wearing his creations. Its collections are appreciated by stars but also by ordinary people for this reason, in 1981 the Emporio Armani brand was born, less expensive and the other Armani lines. It is also thanks to Armani if ​​the Made in Italy triumphs and Milan becomes the capital of fashion.