Gianni Versace

The history of the brand Versace was born in the 1950s in Reggio Calabria where Gianni takes his first steps in the family tailoring. In 1972 he moved to Milan and in 1978 he brought a women's collection on the catwalk aimed at discovering all the potential of the skin, a year later he launched the first men's collection. The Versace woman marked the 80s and 90s, her woman is shamelessly glamorous and sexy. In 1982 the Oroton was born, the interlocking mesh of metal elements and after the Africa fabric , in which a thin nylon thread is coupled with a viscose thread and is then treated to obtain transparencies. The skirts of Versace's suits get shorter for her sexy woman and the jacket lengthens becoming a Blady (acronym for blazer and lady). The Versace decade of the 90s opens with colorful suits but in 1992 his bondage style triumphs, made of black dresses with studs and belts, completed on the catwalk by dizzying stilettos. The peculiarity of the Versace collections is the use of different materials such as leather, silk, rubber and metals, combined with skill. Brand symbol the Medusa, mythological figure that embodies his woman who is capable of seducing and bewitching with a look. Since the death of Gianni Versace in Miami Beach in July 1997, the company has been in the hands of Donatella Versace, his sister and successful designer.