From a misunderstood artist to the undisputed genius of fashion.
Gianni Versace took his first steps in the world of fashion as a boy, when, after leaving school, he spent his days in the family tailor's shop in Reggio Calabria, for him a fundamental place where he began to read the Iliad and the Odyssey and starting to breathe the air of Magna Grecia that inspired the style of her clothes in the future.
In 1972 he moved to Milan, where he began to collaborate with Genny and other major fashion houses that allow him to start making his name known, he also began a collaboration with the Teatro alla Scala in Milan for which he created the wonderful costumes for the Dionysos work.
Gianni's brother, Santo, arrived in Milan in 1976, believing in the ambitions and talent of his brother, he decided to quit his job and dedicate himself to the foundation of Gianni Versace Spa, which in 1978 presented his first collection signed with his name , from here its road is all uphill.
It was the dress worn by Elizabeth Hurley in 1994 that conferred a timeless reputation on the fashion house and the actress herself, in fact the next day everyone spoke of the Versace dress also calling cheeky but that the Hurley defended with great class telling how Versace dresses tended to enhance the curves and physicality of every woman.
From that moment on Gianni Versace became one of the most important names in the fashion world, so that in 1995 Time enriched him with the title of champion of the new classicism Made in Italy. In the same year Gianni created Versus a rather youthful line of Casa Versace under the command of the younger sister of the designer, Donatella.
Omnipresent on Versace dresses the particular Logo of Medusa, a Greek symbol of art, beauty and philosophy. This was chosen by the stylist as inspiration for its bewitching and seductive power, able to petrify those who looked into her eyes, and it is precisely that which the designer intends to do with his clothes, just as anyone who falls in love with the Goddess Medusa has no escape, so who chooses Versace can not go back.
Two years later, at the height of his career, Gianni Versace was brutally murdered at the entrance of his home in Miami, the world is in shock. At his funeral held at the Milan Cathedral, many famous faces arrived, such as Elton John, Sting and Lady Diana Spencer.
Gianni Versace, dubbed by the critics the emperor of dreams, was a lover of art that considered a good of all that exists to be shared and to increase the beauty and joy of living, that's how it is inspired by the greatest artists for his clothes including Picasso.
But his style is also influenced by Mediterranean culture, vascular painting, Greek and Etruscan art, in his clothes we also find Renaissance inspiration and romanticism.
Versace has always been remembered by everyone as an idealistic and generous man with a vast artistic culture and able to make his clothes like mobile sculptures, in the 90s he started a new category of models because according to his thought he was not an artist only those who created the dress, but also those who wore it created the Top, the super models, the Fab 5: Naomi Campbell, Cindy Crawford, Claudia Schiffer, Carla Bruni and Helena Christensen.
During the Milan Fashion Week in 2017, Donatella Versace gathered them all in beautiful golden dresses, in a moving tribute that will be imprinted in the history of fashion a series of dresses worn by the most influential supermodel models such as Gigi Hadid, Kendall Jenner and Kaia Gerber they parade while in the background a voice recalls "Gianni, this is for you".
